Australian Marketing and Advertising Law Essay Example | Topics and Well Written Essays - 1500 words

Australian Marketing and Advertising Law - Essay Example At times, however, the innovation might be jeopardized because of marketing. For instance, the most popular brand name Coca-Cola was subject to serious criticism from public and competitors when it was found to have traces of coca leaves that are dangerous to health. The Coca-Cola Company’s lawyers contested the claim and argued that cola is a special herb that improves health and the concentration of coca leaves in the beverage is not harmful for health. At this point, the competitors argued that the brand name Coca-Cola is deceptive in its nature as it does not really include anything that its name suggests (Solar Navigator). The marketers have to be aware of the importance of trademark laws to ensure that they do not violate any of these laws. Likewise, the Coca-Cola formula is a secretive recipe that is unknown to the world though it exists almost 100 years. The recipe is protected under Trade Secrets law. For marketers, it is important to understand the intellectual prope rty rights associated with the innovation of a company. The intellectual property rights comprise of trademarks, copyrights, patents, trade secrets, etc. These rights are categorized according to their scope, subject matter that is protected, disclosure conditions for the grant of protection and duration of applicability of these rights. For instance, a patent is granted for innovations that are novel, involves an inventive step and has industrial application. Such a patent is to be valid for a period of 20 years and is granted upon the mandatory condition according to which the inventor completely discloses the invention to the public. Likewise, the copyright is granted for literary, artistic, cinematographic and record works for 100 years minimum. The trademark protects a mark, brand name, company name, logo, smell and sound that distinguish one product from the other. Its duration does not exceed 10 years and is renewable for 5 years if the business is interested in protecting th e mark. The trade secrets is a protection for the subject matters that are not covered by any of the intellectual property rights, require unlimited protection or are of such a nature that a disclosure to the public might result in substantial loss for the owner. The trade secrets are a special protection that is recognized by the World Trade Organization’s Trade Related Intellectual Property Rights (TRIPS) Agreement. It has not been defined in a definite manner. The trade secrets are those secrets which attach considerable value to its owner, are of benefit to the competitors and can literally tarnish the image of the owner. They have a lifetime of protection unless not disclosed to public or stolen. The trade secret that is once leaked loses its secrecy. However, the owner of the trade secret can take action against such disclosure or theft if it is possible to prove that the trade secret was carefully locked in a secretive place, substantial measures were taken to keep the trade secret, the employees were not aware of the secret information, the top level employees, financial advisors, consultants, and any third parties, who were directly or indirectly involved with the trade secret, signed the Non-Disclosure Agreements (NDA). The court upon sufficient proof of the measures and value attached to the trade secret can order injunction that bars the thieves or the violators of NDAs from

Online dating Research Paper Example | Topics and Well Written Essays - 2000 words

Online dating - Research Paper Example The practice of taking someone out for a date is called ‘asking out’ someone and it is usually taken as in invitation to date. With the advent of technology there has been a shift in the dating avenues used. Where communication has become faster and cost-effective, and social networks allow one to search for and interact with people with similar interests, thus, dating too has become virtual. Online Dating refers to an act of getting to know someone through electronic means which can be through the internet or cellphones and it allows people at communicate and get to know people at a long distance (Merkle 187).Free video chatting allows one to not only talk to someone but also see and hear them while talking to them. The only sense that is not present in online dating, as compared to conventional dating, is that of smell and touch. History The evolution of dating dates back to the early 1920s when men and women would interact with each other under supervision of the elde rs or at parlors where it was customary to mingle and socialize with the opposite gender. This was replaced with taking women out for drinks or diners. Later, this socializing moved to activities like spending time at parks, a movie theatre or art galleries etc. giving the couple something to talk about, break the ice and get on with the conversation. This was followed by revolution of dating in terms of increased intimacy in order to gauge suitability. This age is prevalent to this day and courtship or marriage has taken a back seat as far as relationships are concerned. Pen paling was an activity associated with writing to get to know and befriending people who were at a distance. In the digital age, this was replaced by online pen paling or social networking. In consequence, this friendship aspect took a romantic turn and the internet became the new medium to search for potential life partners. Prevalence There is no question about the popularity and gaining momentum of online da ting. In this world of chaos, one has a hard time coming across people who have similar mindsets, interests etc. The internet provides an array of dating sites that feature profiles of people from all backgrounds. This makes it easier to not only search someone of likeness but also narrows down the number of people to a selected few. The availability of other people on online dating sites also signify that they are looking for a partner too, and so they are more open to the idea and easy to approach. Initially, this service was started by match.com, e-harmony and plenty-of-fish. When the practice became acceptable and popular, more joined them and now there is a bandwagon of such sites all over the internet. The most popular ones, apart from the mentioned pioneers, are Yahoo personals, JDate, Shadi.com etc. The popularity of this dating service can be determined from the fact that 37% of the single individuals in the United States visited online Dating Sites (Hitsch 130). Causes of Online Dating The main purpose of indulging in online dating is the urge to get involved in a romantic relationship. People on a pursuit of potential partners use online dating to get to know people who have been filtered according to their interests, gender, physique, religion etc. Virtual dating is not only specific but also faster as compared to conventional dating due to its 24

Thoughts upon female Education(1787) Benjamin Rush Essay

Thoughts upon female Education(1787) Benjamin Rush - Essay Example Men of those times were busy on various fronts and could not possibly take up the time to educate their children, or to help them with that. Moreover, in some cases, the men could not look after the affairs of their houses or parts of their businesses, therefore, it was necessary for the womenfolk to rise to the occasion and take up these responsibilities themselves. In a society where female education was frowned upon, it was necessary to make an appeal to such notions for the patriarchs to be willing to impart formal education to the females of their household, whether daughters or sisters. When men thought that educating women would be beneficial to them in the sense that they would be able to delegate duties to their womenfolk, as well as ensure that their sons got the necessary guidance from them as well, they were more agreeable to the idea of female education. Thus, new vistas were open for women to explore. However, Rush did not intend on this education to bring about any change in the status of the women in the post revolutionary society, and this is where the fault in his arguments lies. The purpose of education should not be to subjugate any class or gender of people, or to have them believe wholeheartedly in their subservience to someone else. Education should be an end in itself; women should be educated for the same reasons as men: it is their inherent right in an enlightened and educated society. Education should help them discover themselves and to become more productive and efficient citizens of the world. Women, just like men, should have the opportunity to pursue their educational interests; they should not be confined to certain branches of education to, consequently, become beholden to men. Moreover, education should not be used as a tool for indoctrination, but should open minds to new ideas and aspirations. In conclusion, though Benjamin Rush’s arguments in favor of

5 points Essay Example | Topics and Well Written Essays - 250 words

5 points - Essay Example The story with the title â€Å"The New Dress† tells us about a female who wants to look beautiful (Woolf, 1975). The nonprofessional writers take up writing as a hobby and because of this reason, write short stories in order to manage their passion with other chores of life. The short stories are attributed to female writers but it is not always true. Every individual can or have faced loneliness during his or her life. However, some of us turn to listening sad music and others write about it in order to get it off the minds. The human need to manage stress can turn anyone towards writing regardless of gender so considering females capable of writing good short stories in utterly wrong. Poems are traditionally used to express one’s emotions and feelings about a particular subject matter and therefore, the short stories have some commonalities with the medium of poem as both of them are composed in order to express an individual’s feelings. The era when females were considered and treated as a suppressed social class is almost gone because women are now engaged in corporate world as CEOs. The short stories have become a medium that is used to dump psychological pressures on to the paper and therefore, any number of reasons can cause a man to write a story as it will force the woman to do so. The editors and publishers view story from a readers’ viewpoint and if they believe that it has the power to attract readers then they will publish the work. As mentioned earlier, the short stories will be used to express emotions and feelings by men and women alike. Secondly, they are considered as an informal means of writing and finally, they are livelier because readers think that the writer in talking to them directly and the feeling comes as the stories are composed in a narrative

How to prepare for final exams Essay Example | Topics and Well Written Essays - 750 words

How to prepare for final exams - Essay Example The schedule should allocate sufficient time to study for each of his or her exam subjects. The candidate should keep up with the course work and ensure that he or she attends the classes regularly in order to track all the readings and study notes consistently. One must be sure to allow enough time for quality sleep and strenuous physical exercises. The exam preparation stage is achievable by purchasing a calendar and outlining a daily schedule of the study topics. A self-mini review is essential after completing a topic. It helps in self-evaluation and assessment. The stage is fully dependent on self-discipline and demands a maximum discipline towards observing and following a schedule to the latter. The second step in the final exam preparation is to identify difficulty areas per subject. The step enables the student to understand extensively and take notes summary on the particular areas of technicality (Smiderle and Green 2011). At this step, the student should make portable flashcards that enable him, or her review the area of technicality on a regular basis. The candidate should consult the professors on areas that he or she does not comprehend in order to receive guidance and teaching adequately. The third step in final exam preparation is to revise the previous tests done by the candidate and other final exam past papers completed in the previous years. The papers are good resources and give the candidate confidence of facing a final exam having mastered the trend and nature of the exams. The candidate should not cram the questions, instead should synthesize and understand the contents of the study areas completely. The candidate should skim and scan over all the notes in order to remind him, or her about contents previously taught. That gives the candidate an idea of the contents of the subjects under study. Choosing a serene and convenient venue for study is a fundamental consideration that a candidate should

Folk Music Research Paper Example | Topics and Well Written Essays - 1000 words

Folk Music - Research Paper Example Folk music has existed for hundreds-thousands of years, even though the word only got to be used in the late 19th century. This music was popular especially during the romantic period. Beethoven and Josef Haydn were two popular composers who made arrangements of folk music. Many people also composed dances that would accompany this precious music. Fork music got to its peak in the 1950’s through help from Jimmy Rodgers. This style lasted with popularity until the mid sixties when ‘folk rock’ became popular and the Beatles mania era swept the world. Folk rock was followed by ‘protest music’ where the singers sang the opposite of ethnicity, which was an essential part of folk music and thus, protest music is the complete contrast of true folk music. Folk music revival had completely died by 1975 and was not rejuvenated until late 1990s though the revival contained lesser extent than the original music. While not in a peak revival today, folk music is st ill popular. It is not anticipated to disappear anytime soon given the number of years it had survived. It was transmitted through oral tradition. In the early days (before the twentieth century), factory and farm workers were usually illiterate, so they acquired songs by memorizing them. This was not mediated by books, transmitted media or recorded. The music was usually related to national culture. It was particularly social and from a particular culture or region. Folk songs normally commemorated personal and historical events. Particular songs are used to celebrate important event and days e.g. Christmas, Easter or during weddings and/or funerals (Kip pg 34). These events brought children and nonprofessional singers together to participate in a public arena thus creating emotional bonding. Another characteristic is that it has been performed by custom over quite a

Intro to MacroEcon - College level - 13 questions total - some Essay

Intro to MacroEcon - College level - 13 questions total - some one-paragraph answers and some graphs - Essay Example Also the employment rate does not appear to have crossed the NAIRU level as the November CPI indicated an increase of only 0.1%. B) As employment increases there are more wage earners. An increase in the amount of people with money to buy goods and services increases aggregate demand and pushes up prices. The US is currently in recovery as the GDP is and has been positive while the economy is beginning to create jobs in sufficient quantity to begin decreasing the unemployment rate. C) 2) A) [(108,000-100,000)/100,000]*(160/168)=7.62% per year B) The CPI is more appropriate in this case because it is calculated using changes in the prices of products used by consumers. The GDP Deflator is calculated using the inflation rate for the entire economy. The CPI will therefore give a more accurate comparison of Jean’s purchasing power as a consumer. 3)A) The starting nominal return on the bonds can be calculated by adding the nominal market inflation expectation and the real yield req uired. The starting nominal rate is therefore 3%. If inflation expectations increase to 3.5% it causes bond demand to decrease and bond supply to increase. This lowers the price of bonds and therefore pushes interest rates up. The nominal rate would then be 4.5%. An increase in the expected real rate of return to 1.5% would lower demand for bonds and shift the demand curve. This shift increases interest rates to a nominal return of 5%. B) 4) A) Year Real GDP Growth rate of RGDP in % Unemployment Rate % Change in U rate in % CPI Indices Inflation rate in % 2004 12,263.8 - 5.5 - 188.9 - 2005 12,638.4 3.05% 5.1 -7.27% 195.3 3.39% 2006 12,976.2 2.67% 4.6 -9.80% 201.6 3.23% 2007 13,228.9 1.95% 4.6 0.00% 207.342 2.85% 2008 13,228.8 0.00% 5.8 26.09% 215.303 3.84% 2009 12,880.6 -2.63% 9.3 60.34% 214.537 -0.36% b) Historically as RGDP has been above 2% there has been growth in employment. When RGDP growth fell below 2% unemployment began to rise. As unemployment rose inflation decreased even reaching a short period of deflation. The leading indicator is RGDP followed by unemployment finally followed by the CPI. There has been growth in RGDP. This growth has lead to moderate decreases in the unemployment rate. The lagging nature of the CPI is confirmed by current data growing as RGDP and employment both increase. If RGDP continues to grow then the unemployment rate will continue to decrease and the CPI will continue to increase. If for some reason RGDP growth should slow or turn negative then unemployment will increase and CPI will decrease. 5) P1=$145 P2=$40 P3=$90 The higher the price of oil the more expensive inputs that require any type of energy become. Thus the higher the price of oil the less firms can supply at any given price level. This effect aggregates into the overall economy decreasing output while increasing price level. The decrease in the price of oil caused output to increase and the price level to fall. As oil prices increase again they will act as a headwind to the economic recovery, pushing output lower and price up for oil dependant resources. A decline in the price of oil may not have a positive effect upon equity markets because it will not have an effect upon the amount of products that consumers are demanding. Although inputs may fall, the demand curve is not shifted. 6) Infrastructure projects would have more simulative effect than tax rebates because of a larger