Propolis to be selected for winter promotion Essay

1. Introduction In view of the growing sense of health, it decided to promote Propolis in the coming winter. The purpose of this report is to introduce the Comvita Propolis Capsules for the winter promotion. The report is including the research of this supplement, the basic functions of it and evaluation of this product. 2. Methodology Before conducting the market study, there were different information was compiled from some researches and reviews. A literature was reviewed about the function of the propolis, it’s explained the basic functions clearly. Also, some opinions of the propolis were commented on internet forum. 3. Finding 3.1 Popularity of propolis as a health supplement product The popularity of propolis as a health supplement product has been existed long time ago. Some of the website has mentioned that propolis has a long history of medicinal use, dating back to the time of Aristotle. However, propolis becomes common as a health supplement product in the last twenty years and more propolis product exist in the market. 3.2 Basic functions of poprolis According to the attachment, there are two main functions of propolis, which are strengthening and accelerating regeneration of cells and it is an immune system boosters. Strengthening and accelerating regeneration of cells can slower the speed of aging and let people look even younger. Then, the other function is boosting the immune system. It can immune anti viruses, bacteria, fungi, inflammation. Also it is including the anti-allergy, such as asthma, nasal, allergy, etc. Therefore, consumer can have a healthy body. 3.3 Evaluation of Comvita Propolis Capsules, the best seller on market A research of Comvita Propolis Capsules was researched. It is about the nature’s powerful defense system. Comvita Propolis Capsules guarantee  flavonoid levels, which is good for human body, such as reduce the bad feeling of anti-oxidant. Therefore, the product has powerful antioxidant and supports immune system. Secondly, it is about the reputation. There are different good reviews by users on various local website. For example there is a review on â€Å"CIAO!†, it told that propolis help him to sleep faster and his body got much more healthier. Then, this product listed as a finalist for the Women’s Weekly Health & Wellbeing ‘Product of the year’ in Australia. Although it is quite expensive for Hong Kong, it can be trusted. Therefore, consumer will be willing to pay for having a good body. 4. Conclusion This report accounts for the details of Comvita Propolis Capsules which is the selection for the winter promotion. The findings show that this product is functional and well reputation, so it is a suitable product for the promotion.